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First, identify your state: a maintenance message means nothing on your PC will get you in - stop retrying. A decreasing queue number means servers are up and the only reliable move is staying in line. Everything below follows from which one you are seeing.

1Confirm Which State You Are In

2If It Is Maintenance: Wait, Then One Clean Relaunch

3If You Are in a Queue: Leave the Client Alone

Priority queue is not a skip: accounts in good standing get a priority queue instead of the general queue on full servers, but both only advance when a slot opens. A disciplinary or suspected ToS flag can drop you to the general queue - and a priority spot on a packed launch server is still a long wait.

4Decision: Stay on Your Server or Roll a New One

Have a character you care about
Stay in that server's queue
Cross-server instanced content (dungeons) exists, so friends on other servers can still run those with you.
No character yet / just want in
Create on a recommended or newly opened server
Extra servers (Ariel, Azphel, Yustiel, Marchutan) were added during the early rush because existing ones were full - new players land there while old servers stay queued.
No hopping today: server transfers are not available until October 14, and Early Access characters are restricted to Early Access servers even when transfers open. Pick your server as if it is permanent for now.

Common Mistakes