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Core problem: Your faction does not win by killing more people. It wins by having the highest player count inside the Control Zone when the score tick hits. In a three-faction fight (Lonestar, Valkyra, Manticore), the team that looks strongest is the one both others should shoot. Players lose matches by farming kills outside the box, turtling a FOB, or brawling one enemy while the third team walks in.

What Actually Scores

The tick
Body count every 30 seconds
Up to ~100 players split across three factions contest one 2x2 km Control Zone. Every ~30 seconds the game counts bodies inside that zone. Highest count gets 1 point. First faction to 100 points wins. That is a team total, not yours.
The swing
Hot Zone double count
Hot Zone is a small moving circle inside the Control Zone. Each player there counts as 2 toward the score and earns double cash. Teams at ~40 tickets have beaten teams at ~90 by stacking Hot Zone at the end.
Watch the fill bar under the scores next to the minimap. If your count drops just before it fills, you donate the tick to another faction.
Faction choice (blue Lonestar, red Valkyra, green Manticore) is a team jersey. The rules are the same on all three sides. Pick a populated side you will actually play with.

How to Score in a Three-Way Zone

If you are ahead: stop donating multi-kills. Hold presence, revive, restack Hot Zone only when it is safe enough to keep the double-count. If you are behind: ignore scenic frags. Deliver bodies, smoke a corridor in, plant 3+ teammates inside and keep them alive through the next tick.

Quick Decisions

SituationDo this
Winning a 1v1 brawlFace the third color. That is who scores while you celebrate.
Score is close (80+)Hot Zone stack plus helo insert beats more kills.
Team sitting on a FOBLeave. Turtling a FOB, even one inside the zone, is a guaranteed loss. Follow Hot Zone.
Hot Zone is emptyTake it. Free double-count.
Hot Zone is a blender and you lead countHold the rest of the Control Zone. Do not trade your lead for cash.
Two enemies fighting each otherEnter from a third approach. Do not join their line.
Tick bar almost fullLive. Hide. Stay inside.

Common Mistakes to Avoid